Bird Control is a natural add on service to Pest Control and Wildlife Operators and other industry professionals such as Roofers, Window Washers, Maintenance and Construction Workers. Here we offer some tips on marketing your bird control services online and in print. Bird-B-Gone also offers free customized marketing materials for our customers. Call our office at 800-392-6915 to learn more.
Marketing bird control to new and current customers has never been easier. The wide spread use and availability of the internet has opened all kinds of new avenues for free and inexpensive advertising opportunities. The good news is it’s never too late to start your online marketing campaign. Search engines such as google will bring up search results based on several variables. There are location searches, paid clicks and organic listings. If you’ve ever typed in “pest control’ to google, you may always see the same top companies listed and wonder just how they do it.
Generally, the top 3 positions on a search engine are paid advertising and those positions can cost thousands of dollars per month. The good news is there are many ways to promote your business for free or on the cheap – if you have a person committed to the task.
A good place to start for marketing bird control as a service – even if you don’t have a website – is through free directory listings. Yelp.com, yellowpages.com offer free basic listings. You also might visit your local newspapers’ website – they generally post business listings for free. Another example, Craigslist.org, is heavily used and free to post your services.
While many have realized that there has been a shift from traditional print advertising to online, some print advertising techniques still have their place as an effective tool. Local newspapers, organizational newsletters, and other community opportunities still prove to be effective.
Getting involved in local community events such as chili cook offs or high school football games can also be a great way to spread the word about your services in the community. Consider local school newsletter sponsorships, community newsletters, and special community events such as fairs. These will often be cheap alternatives to major publications and will hit your target service areas. Service vehicles are another good spot for advertising. Most of us do read the jargon sprawled across trucks and cars when stuck in traffic. Consider adding a line about bird or pigeon control.
Marketing Bird Control as a Service – The Breakdown:
- Let your existing customers know
- Train your technicians to identify bird problems on buildings they are already servicing or around town.
- Create an informational sheet that can be left behind to let the customer know they have a bird problem and you can help solve it.
- Bird B Gone offers free leave behind sell sheets with your company name and phone number printed on the back. Ask our sales team about receiving free customized sell sheets.
- Add bird control services to your website.
- Post photos of bird jobs.
- Explain why bird control is important.
- Visit the “Why Bird Control” section of our website.
- Announce the services in your newsletter.
- If you send out printed or email newsletters, mention your bird control services.
Directory listings - When customers go to search for bird control in your area, you want to show up. Seek out free or inexpensive online listings through sites such as:
- Google maps
- local newspaper websites
- local city directories
Create an external blog
- Visit a free blogging site such as wordpress.com and create a blog for your company. This will help direct traffic back to your website and increase your “organic listing” on search engines.
- Post blogs about your business, recent jobs, services offered; write articles about pest control or common pest problems in your service area.
- Use “key words” in the blog such as “bird control Houston” (or wherever you service) and link them back to your website.
- Update your website
- If you do not have a website – get one! People go online to search for the services they need, and you want to be there. These days, simple websites can be created inexpensively.
- If you do have a website, add a bird control section. Talk about common bird problems and the solutions available for your potential clients
Get your company on Facebook, Twitter, LinkedIn, and YouTube. Spreading the word about your business across the social media universe will help with searches, engage your customers and keep your business on their minds.